Lightspeed Blog

The US Election – Do Australians Care?

Posted by David Shannon on Nov 6, 2016

What seems to be a perpetual U.S. election campaign trail will come to an end on Tuesday, and America will have a new president. In the far reaches of the southern hemisphere hovers Australia, poised to receive news from the outside world as a reminder that we are part of it. What is our perception of the U.S. election? Does our interest in it exceed our belief that it will actually have an impact on us? In a year of controversial political changes (Brexit, anyone?), are Australians anxiously anticipating another shock result? A recent poll run by Lightspeed aims to find out.

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Topics: Marketing Research Data, minipoll, US election

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