Lightspeed Blog

Millennials in Market Research: Providing a Platform for Feedback

Posted by Marissa Kimball on Jul 28, 2016

Everyone is a panelist, but are all voices heard equally in marketing research?

Millennials are changing and shaping the way we use technology. Researchers around the world are intrigued by their new ways of thinking and their ‘take-the-reigns’ personalities. This generation doesn’t let things slip through the cracks; they’re paying attention to all of the details. With in-the-moment mobile research becoming a reality, are we fully embracing such a powerful group of consumers?

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Topics: Millennials, marketing research technologies

UNDERSTANDING EMOTIONAL MEASUREMENT: A Q&A WITH MATT CELUSZAK OF CROWDEMOTION

Posted by Ralph Risk on Feb 16, 2016

Technology continues to shape the marketing research industry; we are more agile and efficient than ever. As a result, we can also carve out new opportunities and capture behavioral data like never before. Beyond traditional methods, mobile and social media tap into consumer insights. But what about taking it to the next level - collecting consumer emotions? We recently talked with Matt Celuszak, CEO of CrowdEmotion, on the role of emotion in consumer behavior, leveraging mobile and unmasking cultural differences.

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Topics: Marketing Research, marketing research technologies

Why Consent is Essential

Posted by Stefan Kuegler on Feb 11, 2016

Privacy and security of data make the news on a constant basis - the risks and the exposure to bad data security is a threat to brands and consumers. International laws are constantly updated or created to make sure privacy and data security cover the evolving needs of today's consumers. 

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Topics: Privacy, Marketing Research, marketing research technologies

Exploring Ways to Augment Data Collection: 2016 Lunar New Year Study

Posted by Young Ham on Feb 4, 2016

Combining Video and Mobile Responses for Cultural Insights

To explore cultural perceptions of the 2016 Lunar New Year, Lightspeed GMI recently conducted a mobile survey across China, Hong Kong and Singapore. By exploring new ways to augment data collection, we were able to gather in-depth responses through a combination of our mobile platform and VoxPopMe’s video component.

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Topics: Market Research, marketing research technologies

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