Lightspeed Blog

What Are Marketing Researchers Discussing?

Posted by Susan Frede on Feb 5, 2015

On a monthly basis, the Cincinnati AMA Marketing Research Shared Interest Group meets to discuss industry issues, trends, techniques and methodologies. During the January 2015 meeting, we debated the group’s burning research questions.

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Topics: Market Research Trends

Presenting to the Future

Posted by Jeff Tsui on Nov 24, 2014

“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot of marketers are not very numerate - it’s a big challenge for the future,” commented by Edwina Dunn, CEO of Starcount and founder and former CEO of Dunnhumby, in a recent interview with the Market Research Society.

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Topics: Market Research Trends, Digital Data Collection

Back to the future: Embracing innovation in the research world

Posted by Lamia Lee on Sep 24, 2014

Marketers are arguably in a better place than ever to communicate with their audience – whether through Facebook followers, Twitter addicts or the ever engrossed mobile population. Technology is producing a familiar and comfortable means of constant engagement.

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Topics: Market Research Trends, Innovation

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