In our first blog with marketing research veteran Kristin Luck, we discussed the need and success of Women in Research (WIRe). Now, we address her thoughts on gender equality within the industry and beyond.
On a monthly basis, the Cincinnati AMA Marketing Research Shared Interest Group meets to discuss industry issues, trends, techniques and methodologies. During the January 2015 meeting, we debated the group’s burning research questions.
Topics: Market Research Trends
“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot of marketers are not very numerate - it’s a big challenge for the future,” commented by Edwina Dunn, CEO of Starcount and founder and former CEO of Dunnhumby, in a recent interview with the Market Research Society.
Marketers are arguably in a better place than ever to communicate with their audience – whether through Facebook followers, Twitter addicts or the ever engrossed mobile population. Technology is producing a familiar and comfortable means of constant engagement.