Lightspeed Blog

Location, Location, Location: How to Use Mobile Location Services to Improve Market Research

Posted by Stefan Kuegler on Sep 8, 2015

After an initial burst of interest in mobile ‘location’ services, the hubris died down a little. However, there has been renewed interest in location, once again, as technology has made some strides to catch up with the expectations of the marketing research industry.

Location is seen as a piece of the puzzle within the ‘Path-to-Purchase’ process to help understand how consumers react within the store and what might impact them at the point of sale. Simply, where do they finally make the purchase?

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Topics: Mobile, Respondent experience, location services

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