Kantar's Profiles Blog

Brand Buying Loyalty: What Makes consumers Go Back Again and Again?

Posted by Philippe Rondeau on Sep 11, 2019

In a time when choice is rife for consumers and disruption produces new opportunities regularly, understanding the factors that help or hinder your brand to be chosen by customers is vital. I was recently involved in a Kantar study that explored the reasons consumers stay loyal in their reported buying behaviours, as well as the motivations to switch brands. We interviewed 3657 people from the Kantar Profiles Network across 12 countries (US, Brazil, UK, France, Germany, Spain, The Netherlands, India, Singapore, Indonesia, Mainland China and Korea) covering 11 categories of products and services.

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Topics: Market Research Trends, Market Research, Emotional Insights, Digital Consumer, Marketing Research, MRX Trends, Consumer Insights, behavioral data

Whirlpool’s Recipe for Tapping into Emotional Insights

Posted by Edward Staples on Nov 10, 2014

Of the many great sessions at this fall’s TMRE, one that stands out (aside from Lightspeed GMI’s!) was led by Cynthia Soledad from Whirlpool.

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Topics: Emotional Insights

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