Lightspeed Blog

Your Assumptions are Wrong; Three Ways Market Research is Changing…Again

Posted by Bridget Brinkofski on Apr 21, 2016

Change is the only absolute. After all, clichés are clichés for a reason. The marketing research industry itself is always moving, innovating, adapting. We’re reaching audiences in new ways and accessing new data sources to provide insights. There has never been a more exciting (or scary) time to be in the MR field. But what about the base assumptions we have about consumers? What data is important or the best way for advertising to be effective? We live in a changing world, and our assumptions need to change too.

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Topics: Data Driven Marketing, Market Research, emerging talent

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