Lightspeed Blog

Transitioning to Online: Differences in Marketing Research Data

Posted by Susan Frede on Oct 13, 2015

Everyone hates data transitions, but sometimes they are necessary. In most of the world, marketing research has undergone the transition to online from either telephone or face to face. When these transitions happen, we typically experience data differences, some of which can be measured, calibrated and explained while in other situations we are less able to explain the root cause.

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Topics: Marketing Research Data, Emerging Markets

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