Lightspeed Blog

An Open Discussion on the Impact of Respondent Sourcing

Posted by Frank Kelly on Jul 8, 2015

Research clients should learn how the source of their respondents affects research data. At Lightspeed GMI, we have been observing some very significant differences depending on the source of the data. The way a respondent enters a study will impact the overall data quality obtained from that respondent. It is not a story of good and bad, but rather just a case of significant differences; ignoring these differences could result in poor quality research.

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Topics: Dynamic Sourcing, Research Quality

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