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Thoughts from a Marketer in Market Research

Posted by Becki Southern on Jan 17, 2017

The role of marketers in today’s global, complex organizations is changing. Adapting to technology platforms, expanding client needs and diversified user preferences can pull marketers to alter, modify and adjust directions with regular occurrence. From relationship marketing to automation, marketers need to look beyond the usual brand channels to reach their audiences effectively.

Today, 22% of the world’s total population uses Facebook and LinkedIn boasts more than 450 million user profiles, but moreover, almost 80% of time spent on social media platforms happens on mobile. Marketers need to be able and willing to track the changing behaviours and demographics to optimise opportunities with their audiences. As we start a new year, I, as a marketer working in market research, took a look at some of the marketing trends that will likely influence the requirements of our industry over the next 12 months.

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Topics: Data Driven Marketing, Market Research Trends, Digital Data Collection, Marketing Research

‘A panel supplier’ or ‘a value adding data collector’ – The choice is yours

Posted by Joris Schellekens on Oct 17, 2016

There is a lot going on in the world of market research. I have many clients who depend on us as their partner in fieldwork; we act as their hands and feet when ensuring that their fieldwork is executed with a desired quality standard, in budget and on time. In this rapidly changing environment we need to excel in all deliverables, and we depend on our people, technology and (sampling) sources to do so. The best package for clients is the preferred partner to work with in the market that has the ability to hit all the marks well. This means that with our client’s high frequency of projects, we need to excel on a daily basis. We are only as good as the delivery of our last (few) job(s).

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Topics: Digital Data Collection, Online Sampling, Online access panels

Being ‘smart’ with your data integration

Posted by Tiama HD Fowler on Aug 16, 2016

Most of us know that the mobile phone industry is on a pretty serious surge of personal use. In fact, think of one person you know that does not have a mobile phone. Coming up short? This is precisely the reason why all marketing researchers should have a strong focus on mobile.

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Topics: Digital Data Collection, data enrichment, data append, mobile marketing research

Hello from the Mobile Side

Posted by Ellen Pieper on Aug 8, 2016

Recently, at one of her concerts, Adele called out a fan for having their phone in front of their face for the entire show. She told the fan to be 'in the moment' and enjoy the concert. While I haven’t been lucky enough to score a ticket to an Adele concert, I recently attended the 2016 Market Research in the Mobile World North America conference. You may wonder what the connection between these two things is…however, there is one.

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Topics: Digital Data Collection, Marketing Research, mobile first

Video is the New Photo

Posted by Stefan Kuegler on Mar 24, 2016

Video is here.

The trends indicate that video is going to push the data traffic usage over the next big peak. First text was all the rage, then came the time of pictures and everyone was taking a ‘selfie’ and now we are moving into the next age of content – the video age. With the increased abilities of smartphones, tablets and webcam, video content is exploding around the internet.

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Topics: Digital Data Collection, Marketing Research, Video

Presenting to the Future

Posted by Jeff Tsui on Nov 24, 2014

“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot of marketers are not very numerate - it’s a big challenge for the future,” commented by Edwina Dunn, CEO of Starcount and founder and former CEO of Dunnhumby, in a recent interview with the Market Research Society.

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Topics: Market Research Trends, Digital Data Collection

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