Many clients include quality checks in surveys to make sure respondents are engaged and are answering honestly. However, many of these checks identify false positives, which often mean valid, engaged respondents are thrown out of the sample. How can we reduce false positives?
Real time insights and predictive analytics build better strategies and better business performance. As we re-write the rules of marketing research, data has become the digital fuel to deliver genuine insights. However, as industry stakeholders, we must capture data that is insightful, not invasive.
This year’s CASRO Digital Conference concentrated on the collective knowledge of research in the digital space with a focus on three key areas: implementing Mobile First, focusing on the panelist experience and the emerging importance of video.