Lightspeed Blog

The Future of Panels

Posted by Frank Kelly on Jan 20, 2016
This blog post was originally published on GreenBookBlog.org.

Are the best days of online research panels behind us?

Research fieldwork methodologies come and go. Postal panels, central location interviewing and CATI all had their moments, but are now outmoded. By all indications, the peak of online panel research was more than five years ago when we had large, responsive, deeply profiled panels. Today, panels are less responsive; respondents do not remain in panels as long and two key benefits of panels, sample selection and panel profiling processes, have largely been replaced by lower quality dynamic pre-screening and respondent allocation algorithms.

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Topics: Communities, Marketing Research, Panels, Online access panels

Connecting consumers: How research communities boost your business

Posted by Young Ham on Jan 5, 2015

As connectivity and technology continues to develop, it is becoming easier for consumers to engage with businesses across a range of devices. This is not only giving consumers a more diverse experience, but it is also increasing the ability and the pressure on marketers to listen to their audience and respond.

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Topics: Communities

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