Lightspeed Blog

Brands Can Weather Extreme Content Storm Without Heading for the Exits

Posted by Frank Kelly on Apr 3, 2017

Brands have sought to distance themselves from being associated with extreme or offensive content, but pulling advertising wholesale may prove to be an equally extreme measure.

WPP CEO Martin Sorrell acknowledged that brands had valid concerns regarding where their advertisements appear, but cautioned that the full boycott employed by some of the world’s leading brands was not in their best interest.

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Topics: Customized Advertising, Brand Advertisting

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