Lightspeed Blog

Proclivity Toward Representivity

Posted by Susan Frede on Aug 7, 2013

With all the talk about how market research is changing radically, it’s somewhat comforting when age-old debates come up again and again. Like the topic of representivity.

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An Appetite for Bite-Sized Chunks

Posted by Frank Kelly on Mar 13, 2013

With mobile-cellular penetration approaching 90 percent of the world’s population, market researchers must adapt to reach the mobile respondent – quickly. This is both an opportunity and a threat. The door is open for the industry to leverage a broad based, quick and affordable data collection platform with many additional advantages of computer-based data collection, but we must adapt our interviewing methods to the medium. Many in Marketing Research want to embrace the opportunities afforded by mobile but few are willing to challenge the need for a long interview. Many have noted that in the transition from the telephone to online, practices were maintained that did not fit the new collection methodology and slowed the adoption. “This time we will do it right,” we all say, but change this time requires a revolution in survey design.

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5 Reasons You May Need To Update Your Tracker

Posted by Jon Puleston on Jan 24, 2013

Was updating your tracking study on your list of New Year’s Resolutions, but you just haven’t been able to muster the courage to do it? We know that the mere thought of tackling this project can strike fear in the heart of even the bravest researcher. It may have taken you years to get your tracker right, and you have years of tracking data to deal with. Still, in many cases it is well worth the effort. If you find yourself in one of the situations discussed below, you should pluck up your valor and forge ahead.

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Digital, global, local, mobile

Posted by David Day on Jan 4, 2013

This is an excerpt from an article that appeared on research-live.com on December 28, 2012.

There’s no doubt that it is tough out there, but our experience is one of evolution in how clients buy and conduct research so that even in these straitened economic times clients are not necessarily spending less, but they are becoming more discerning. Like anyone on a budget, clients want the best return on investment for their research spend. We see three clear trends emerging which we expect to continue and accelerate over the next few years.

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The Answer Lies in the Question

Posted by Jon Puleston on Dec 18, 2012

Part 5 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies.

When it comes to conducting multi-country research studies, our research has shown that the way questions are posed to respondents can greatly influence the results of surveys. In fact, question design factors are the single most important means of improving the overall quality of data.

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Getting Nowhere Fast: The Impact of Speeders in Multi-Country Studies

Posted by Jon Puleston on Dec 11, 2012

Part 4 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies

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Pants on fire: Testing Untruthfulness

Posted by Mitch Eggers on Dec 3, 2012

Part 3 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies

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Vive la Difference

Posted by Jon Puleston on Nov 28, 2012

Part 2 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies

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What It Is and What It Isn’t — 8 Things Everyone’s Asking about Gamification

Posted by Jon Puleston on Nov 13, 2012

We are approaching the end of a particularly busy year, in which I had the honor of speaking at events on four continents about a topic that now appears to have become part of my identity: Gamification of research. In those sessions and in the GMI booth, I and my colleagues had dozens of discussions with people interested in the topic. Thinking back over those chats, we noticed that some questions came up repeatedly. So, I thought it would be helpful to provide this brief Q&A.

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Can Survey Gaming Techniques Cross Continents?

Posted by Jon Puleston on Sep 21, 2012

Those who know GMI know that we have dedicated a significant amount of time to studying creative survey techniques. We have done a lot of research on research, and found, as other researchers have, that gamification techniques have been shown to increase data quality by reducing dropout rates and effectively engaging survey respondents.

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