Bold, creative, fast insights requires not only high quality respondents, but effective and efficient quality control methods. If you use untruthful data, you or your clients are ultimately being misguided in the business decisions that you are basing off of these facts and figures. So, what can we do to avoid this and drive ‘quality’ into the right direction?
In February I attended MIE, the largest Marketing & Insights Event in the Netherlands. It was the 14th time this event took place and once again it was very well attended with 2,800 visitors, from the marketing and market-research sector.
One of the main topics of MIE was Digital Analytics. Also defined as Big Data, it’s the passive form of online data-collection without the intervention of an interview tool.