Lightspeed Blog

Lous van Eijndhoven

Project Manager Client Operations

Lous van Eijndhoven is Project Manager Client Operations for Lightspeed GMI, a Kantar Company in ‘s-Hertogenbosch. She started working for the organization in July 2013, after she completed her Masters Economic Psychology at Tilburg University. Lightspeed GMI facilitates online market research via digital data collection and survey design, helping clients to understand consumer opinions and behavior, to make deliberate business decisions. Lous is a dedicated Project Manager, motivated to create the best possible translation of the research question into an engaging survey. A survey which delivers the needed data for the client and the best possible survey-experience for our survey respondents.

Recent Posts

What + Why: Revealing the Gaps

Posted by Lous van Eijndhoven on Mar 31, 2016

In February I attended MIE, the largest Marketing & Insights Event in the Netherlands. It was the 14th time this event took place and once again it was very well attended with 2,800 visitors, from the marketing and market-research sector.

One of the main topics of MIE was Digital Analytics. Also defined as Big Data, it’s the passive form of online data-collection without the intervention of an interview tool.

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Topics: Marketing & Insights Event, Big Data, Marketing Research

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