Lightspeed Blog

Lamia Lee

Lamia served as the General Manager of Lightspeed GMI AN until February 2016. In this role, she was responsible for new business development in both direct marketing and market research online space. With more than 10 years of sales and management experience, Lamia’s strong and effective leadership qualities allowed her to achieve high customer satisfaction levels.

Prior to joining Lightspeed GMI, Lamia served in multiple market research roles, including Country Manager and Client Relationship Director. She is a graduate of University of Western Sydney.

Recent Posts

The Australian ecommerce divide

Posted by Lamia Lee on Apr 28, 2015

Australia may have been a slow starter in ecommerce, but the pace is definitely picking up. Consumers are regularly buying goods and services via the internet, with 20% of our Australian panellists having made a purchase online in the last 24 hours. And with 79% of Australians using the internet, meaning a massive 18 million consumers are active online across the country. It is no wonder that marketers, businesses and researchers alike are taking notice.

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Topics: Mobile Purchasing, Ecommerce

Celebrating Valentine's Day

Posted by Lamia Lee on Feb 12, 2015

This week, we asked panelists in the Asia Pacific region how they plan to celebrate Valentine's Day this year. In Australia, 51% of respondents said that they do not celebrate Valentine's Day, as did 42% in Korea. In other countries, such as China and Japan, panelists will be celebrating by exchanging gifts, flowers and chocolates, and/or dining out for the occasion. See the full results of our survey below.

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Topics: Holidays, Infographics

Back to the future: Embracing innovation in the research world

Posted by Lamia Lee on Sep 24, 2014

Marketers are arguably in a better place than ever to communicate with their audience – whether through Facebook followers, Twitter addicts or the ever engrossed mobile population. Technology is producing a familiar and comfortable means of constant engagement.

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Topics: Market Research Trends, Innovation

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