Lightspeed Blog

Kate Richards

Client Development Director, Australia and New Zealand

Kate currently serves a Client Development Director in the Melbourne office. In this role Kate manages the growth of our customer base in the area. Kate’s commitment to her clients ensures she is viewed as a business partner and trusted advisor. Prior to joining the organisation three years ago, Kate worked within the Market Research industry for seven years as well as the Real Estate industry. She attended Latrobe University and is currently undertaking a Marketing Analytics Qualification.

Recent Posts

Understanding Amazon’s Australian launch through consumer opinion

Posted by Kate Richards on Nov 2, 2017

We are unequivocally in an age of transformation. New market entrants, game changers and disruptors are making even the largest, most established and loved brands question their approach and position.

And the upcoming arrival of Amazon into the Australian market means the Retail industry are feeling this even more so.

Working with our client Retail Doctor Group (RDG Consumer Insights division), Lightspeed powered a recent study into consumer views around Amazon to uncover some key data in ‘How to win in the post Amazon world’, surveying more than 1,000 of our Australian consumer panellists.

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Topics: Marketing Research Data, Amazon

Four Tactics for Updating Tracking Studies

Posted by Kate Richards on Jul 27, 2016

We understand that changing a tracker can be a daunting prospect, but with more than 50% of panellists now registering via tablets and smartphones, it is essential that trackers are designed for today's technology. By excluding or limiting mobile and tablet responders, you could be missing out on the full scope of your target audience and their valuable insights. Here are simple, but game changing tactics that we recommend when reviewing your tracker.

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Topics: Trackers, Marketing Research, mobile first

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