Kantar's Profiles Blog

Joris Schellekens

Key Account Director

Joris Schellekens joined Lightspeed in 2011 as Key Account Director in the NCEE region. Currently, in his role as Sales Director, he is responsible for managing key verticals and a broad portfolio of clients in the Benelux and Scandinavia. As well, he is responsible for Business Development in these mentioned areas. He focuses on building client relationships through creating a highly engaging service level environment and a trustworthy partnership on all aspects of the collaboration.

Prior to joining Lightspeed, Joris worked for several Research Agencies, where he gained experience on several different aspects of the business. Joris graduated from University Of Tilburg with a Master in Marketing Management.

Recent Posts

Are your surveys healthy?

Posted by Joris Schellekens on Sep 6, 2017
Do I want to know? Yes - you need to know!

Today’s researcher is all about gathering data to create insights that provide guidance and strengthen the core business, future-proofing decision making for their company. In truth that only covers the ‘need-to-know’ part; there is a large share of ‘nice-to-know’ insights as well that are gathered for various reasons (e.g., to verify general thoughts or just to satisfy the board, directors, managers and other influential people within organizations). Need-to-know and Nice-to know insights are both based on data.

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Topics: Honesty Detector, Data Quality, Survey Health Score

‘A panel supplier’ or ‘a value adding data collector’ – The choice is yours

Posted by Joris Schellekens on Oct 17, 2016

There is a lot going on in the world of market research. I have many clients who depend on us as their partner in fieldwork; we act as their hands and feet when ensuring that their fieldwork is executed with a desired quality standard, in budget and on time. In this rapidly changing environment we need to excel in all deliverables, and we depend on our people, technology and (sampling) sources to do so. The best package for clients is the preferred partner to work with in the market that has the ability to hit all the marks well. This means that with our client’s high frequency of projects, we need to excel on a daily basis. We are only as good as the delivery of our last (few) job(s).

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Topics: Digital Data Collection, Online Sampling, Online access panels

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