In our first blog with marketing research veteran Kristin Luck, we discussed the need and success of Women in Research (WIRe). Now, we address her thoughts on gender equality within the industry and beyond.
Marketing research blends its rich history of data collection with technology-driven methodologies. The ultimate industry goal? To listen and to learn; to create a ‘story’ for our consumers.
Stories create structure for understanding our world and ourselves. Kristin Luck’s story is unique. With a reputation for innovation, she is recognized as one of the pioneers of multi-media online research. Navigating through a male-dominated industry; Kristin launched Women in Research (WIRe) in 2007. In our two-part series, we talk with Kristin about WIRe, the future of marketing research and her thoughts on gender equality.
Topics: Market Research