Lightspeed Blog

David Shannon

Client Development Manager

David currently serves as Client Development Manager in the Sydney office. In this role, he oversees sales and account activities for a diverse portfolio of market research companies, advertising agencies and consulting firms with a focus on developing creative solutions to solve clients’ unique online research needs. Prior to joining the organisation at the beginning of 2016, David worked in the UK Market Research industry, servicing leading financial institutions by delivering key consumer insights and pricing strategy consultation as well as a further four years within the financial and insurance sector itself. He has a Bachelor of Business, Marketing and a Management double major from Newcastle University (NSW) and a passion and experience in winemaking.

Recent Posts

The US Election – Do Australians Care?

Posted by David Shannon on Nov 6, 2016

What seems to be a perpetual U.S. election campaign trail will come to an end on Tuesday, and America will have a new president. In the far reaches of the southern hemisphere hovers Australia, poised to receive news from the outside world as a reminder that we are part of it. What is our perception of the U.S. election? Does our interest in it exceed our belief that it will actually have an impact on us? In a year of controversial political changes (Brexit, anyone?), are Australians anxiously anticipating another shock result? A recent poll run by Lightspeed aims to find out.

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Topics: Marketing Research Data, minipoll, US election

The Census – A Threat to Online Surveys?

Posted by David Shannon on Aug 29, 2016

The recent compulsory online census in Australia stirred a considerable amount of controversy, and for seemingly good reason. Ahead of census day, concern was raised by many Australian residents at being told they must share information, but when it was then virtually impossible to complete on the night (the handful of those who managed to submit it notwithstanding), many were up in arms.

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Topics: Online Sampling, Marketing Research, online surveys

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