Lightspeed Blog

The Logic of Mobile

What's In a Word? The Power of an Open-Ended Question

Research Techniques for Strategic Marketing Management and Marketing Performance

The Marketing Research Missing Link:  A Visual Framework

The Future of PCs in Digital India

Mobile has Changed and Nothing is Different (in Marketing Research)

“You’re in Market Research - does that mean counting vegetables?”

Brands Can Weather Extreme Content Storm Without Heading for the Exits

My Name is Jon Puleston and I Am Addicted to Information

The Move to Mobile First

The Amazon in the Room?

Better Marketing for Market Researchers: Lessons from Insights Marketing Day

TECHNOLOGY: A DISRUPTION TO THE TRADITION OF CHINESE NEW YEAR?

Millennials Evolve, Why Isn’t Marketing Research?

AU Open: Tennis Sticks with Tradition for Viewer Media Consumption 

A Look at Insurance Providers in Australia

Thoughts from a Marketer in Market Research

THE WORLD IS GOING MOBILE: HERE'S WHAT IT MEANS

FIVE MARKETING RESEARCH PREDICTIONS FOR 2017

SAMPLE 101

VIDEO AS A DATA SOURCE

Enriching insights with technology

Go Mobile!

The US Election – Do Australians Care?

Appropriate Design and Evaluation of a Weighting Scheme

DEBUNKING WEIGHTING MISCONCEPTIONS

‘A panel supplier’ or ‘a value adding data collector’ – The choice is yours

What Market Researchers Can Learn from New Orleans Jazz

The Beginner's Guide to Data Appends

Six Tips Marketing Researchers Can Learn from Social Media

The Census – A Threat to Online Surveys?

Being ‘smart’ with your data integration

Hello from the Mobile Side

Millennials in Market Research: Providing a Platform for Feedback

Four Tactics for Updating Tracking Studies

IS TECHNOLOGY MAKING IT EASIER FOR CONSUMERS TO ‘SWIPE LEFT’ ON MRX?

Four Tips for Mobile Market Research

UNCERTAINTY IN THE AIR, WILL THE AUSTRALIAN FEDERAL ELECTION CONFUSE AS MUCH AS BREXIT?

Why does qualitative research have to mean a focus group?

Why You Should Never Sample on Auto-Pilot

Why Audience Targeting is something Market Researchers need to Familiarize Themselves With

What Marketing Researchers Can Learn from Digital Marketing: Five Common Mistakes

Sampling Best Practice:  Probability versus Nonprobability, Redux

How can I blend Sample sources without impacting my data?

Marketing Research Today: The Growing Importance of Target Marketing

Reducing false positives in survey data quality checks

SURVEY CONFESSION:  THE IMPACT OF SURVEY DESIGN ON HONESTY

MOBILE FIRST, PANELIST EXPERIENCE & VIDEO: CONVERSATIONS FROM CASRO

ONLINE RESEARCH MYTHBUSTING: HOW DO I KNOW THEY ARE WHO THEY SAY THEY ARE?

Your Assumptions are Wrong; Three Ways Market Research is Changing…Again

STUDY REVEALS VARIED FEELINGS ABOUT ANZAC DAY

How to make a good prediction

What + Why: Revealing the Gaps

Would you answer these questions?

Video is the New Photo

Long Live Online Panels!

Panels will struggle, but won’t die

Seven Key Questions Marketing Researchers Are Asking Today

Millennials in Marketing Research: Reshaping Our Industry

UNDERSTANDING EMOTIONAL MEASUREMENT: A Q&A WITH MATT CELUSZAK OF CROWDEMOTION

Consumers Reveal What They Want for Valentine’s Day

Why Consent is Essential

Exploring Ways to Augment Data Collection: 2016 Lunar New Year Study

Great or Good Enough? Why Marketing Researchers Can’t Settle

Political Profiler: Tapping Into Voter Insights

The Future of Panels

OBSERVATIONS FROM A MARKETING RESEARCH NOVICE: THREE CREATIVE WAYS TO SOLVE TODAY’S RESEARCH CHALLENGES

2016: The Year of Creating New Value

THREE PREDICTIONS FOR MARKETING RESEARCH IN 2016

Celebrating Innovation in Marketing Research

Mobile Introduces the Video Star

MRX BEST PRACTICES: How to Run a Mobile Diary Project

Practical Tips for Writing and Designing Better Survey Questions [SlideShare]

Leveraging Social Intelligence Tools: How Trump Can Avoid Blowing SNL Hosting Gig

#MRX and Gender Equality: Kristin Luck’s Motivation for Change

The New Question for Mobile Research: App vs. Web?

Driving Forward with Purpose: A Q&A with Kristin Luck

Survey Design Best Practices: Three Key Considerations

Transitioning to Online: Differences in Marketing Research Data

Connecting Technology, Disconnecting Culture: How Will this Affect Online Marketing Research?

Speak Up for Voice Research

Marketing Research 101: Six Common Mistakes in Survey Questionnaire Design

Your Favorite Candidate Says a Lot about You: Using a Social Intelligence Tool to Measure Social Dominance

How to Win with Hispanics on Facebook: A Quick Service Restaurant Case Study

Still With Me: Ten Ways to Drive Survey Engagement

Location, Location, Location: How to Use Mobile Location Services to Improve Market Research

Is the Marketing Research Industry Moving at the Same Pace as Consumers?

What Market Researchers Can Learn from Film Script Writers

New Study on eWallet Adoption in the US

Sounds of Summer: Leveraging Relevant Music to Create a Brand Sound

People with Disabilities Get ‘Uber’ Good News

An Open Discussion on the Impact of Respondent Sourcing

Debunking Marketing Research Myths: Mobile and Open-Ends Don't Mix

Technology: It's Personal!

Goodbye CATI, Hello Mobile First

Big Data and Market Research: Separate Disciplines or Blended Opportunity?

Permission to Walk Away from Survey Trends

What makes a researcher go from good to great?

Is your mobile device distracting you?

Companies feeling the love from mobile device users

The Australian ecommerce divide

Fifty Shades of Targeting: Tapping into Social Intelligence Insights

Could Mobile Devices be the Death of Grids?

Data-driven marketing and the privacy paradox

How Long is too Long on a Mobile Device?

Sports Marketing: Trying to avoid ads? Think again.

10 Guidelines for Making a Survey Device Agnostic

Technology Takeover or Take Off?: Data Driven Marketing

Should you leave your sample to chance?

Giving Voice to Research: Mobile Devices and Data Collection

Millennials Driving the Demand for Mobile Banking

The Evolution of Social Media

"Nothing in life is as important as you think it is when you are thinking about it”

American Express, Costco Part Ways

Celebrating Valentine's Day

What Are Marketing Researchers Discussing?

Moving from Insight to Forecasting

Empathetic Questioning: Asking Questions with the Intent to Understand

Connecting consumers: How research communities boost your business

Talent Management: Integrating Talent Principles into an Organization’s Strategic Plan

How I feel is how I choose: A Gedankenexperiment

Facebook Face-off: Cosmetics

Universal Focus on Clients

Changing Surveys – Survey 3.0

Leveraging Lightspeed GMI Honesty Detector for Research Quality

Presenting to the Future

Context Mindshare Comparison: Spotify Fans vs. Taylor Swift Fans

Research & Results 2014 – Fighting Against Boring Surveys

Whirlpool’s Recipe for Tapping into Emotional Insights

Accessibility Research: The Key To Helping Innovators Do More for People with (and without) Disabilities

Halloween Goes Hollywood: A Lightspeed GMI Mobile Report

Mobile Research…Evolution or Revolution?

The Digital Consumer in Asia-Pacific: More Opportunities to Capture More Information

A Middle Way Out in Berlin

Marvel Comics – a Multicultural Trailblazer?

The Transformation of Marketing Research

Back to the future: Embracing innovation in the research world

The science of prediction

Proclivity Toward Representivity

An Appetite for Bite-Sized Chunks

5 Reasons You May Need To Update Your Tracker

Digital, global, local, mobile

The Answer Lies in the Question

Getting Nowhere Fast: The Impact of Speeders in Multi-Country Studies

Pants on fire: Testing Untruthfulness

Vive la Difference

What It Is and What It Isn’t — 8 Things Everyone’s Asking about Gamification

Can Survey Gaming Techniques Cross Continents?

Where Do Survey Respondents Come From?

Don’t Know Much about Routers

Answering the Tough Questions: The Martin Filz Edition

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